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In
keeping with the strategy to continuously evolve as a brand name,
the company in 2003 launched a concept of ice cream parlours
named "Temptations", to provide
its customers not only quality ice cream but also the right ambience
to relax with a purpose of enriching the overall experience of
enjoying ice cream.
Starting with the cities of Hyderabad and Bangalore, "Temptations" stores
are conveniently located and are done up in soothing and appealing
colour combinations with importance on functionality, appeal and
comfort to provide customers with the most enjoyable outdoor ice
cream eating experience.
The stores are being launched mainly as company outlets to control
the feel that is generated from visiting the outlet and create
a uniform appeal throughout various locations. The concept is based
on displaying the full range of ice cream that Scoops makes in
one place and to bring the brand closer to its end user, that is
the customer.
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