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Scoops
has successfully achieved a reputable brand name in circles
such as Andhra Pradesh, Karnataka and Maharastra with a vision
to expand in many other circles in the country. With innovative
strategies such as "Near to Customer" and "Dear
to Dealer" Scoops has been able to market
its products effectively, evident in our partnership with
South Central Railways, the Taj Group of Hotels, the ITC group
and numerous other hotels and public places.
GROWTH
AND DEVELOPMENT
The Scoops brand of Ice creams was introduced
in 1989 by the Haridwar Group as a strategy to introduce quality
ice cream exclusively at their group of hotels. The immense
popularity the brand earned in the early period of its introduction
laid the foundation for what was to be a truly remarkable
story of success and sweetness.
By franchising outlets Scoops was then able
to capture a significant market share and has become the undisputed
leader in the super premium Ice Cream segment. World-class
production techniques and machinery has been brought from
Italy to further strengthen the quality of the products and
increase in production.
Unfazed
by market growth, Scoops, has emerged pioneer
in using improved techniques and strategies to change the
way ice cream is consumed. Newer strategies such as "Temptations"
have been introduced to bring new flavours and products to
the actual customer.
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